Rihanna's New Video- S&M

Here is Rihanna's new Video. Directed by Melina Matsoukas, who also directed the singer's video clips for Rudeboy, Rockstar 101 and Hard.
The S&M imagery is all a bit yawn as its so set up and contrived- I'm sure if you showed Rihanna a gimp mask or a horse tail butt plug- she would run a mile.

I'm sure people will buy into it and there will be outcry from some wanting the video banned due to its overtly sexual messages, which will result in more hype and record sales- great- goal achieved. Hiding my face for her young female fans who will be bumping and grinding as per My Big Fat Gypsy Wedding. On the plus side it is shot really well, with amazing use of colour.