Jaeger Rocks

I used to think as Jaeger as a classic but older woman's label, my Mum used to love it and rock workwear from Jaeger in the 70's and 80's- which looking back at how fly my Mum was in pictures now, should have been a huge hint as to Jaeger's enduring style.

Recently they have gone to the top of my style radar with their latest collection. Their Jaeger London A/W Campaign is shot amazingly and looks so beautiful and soooo London. (Brownie points from me being a supporter of all things LDN)

Stuart Stockdale, Jaeger's Design Director said “We wanted to shoot a campaign for Autumn/Winter 2010 that captures the iconic spirit of Jaeger London, combined with an impressive London backdrop - evoking the glamour of all the great Jaeger campaigns from the past, whilst making a strong modern statement.”

Jaeger Campaign, London Eye

They have also brought out their 'Boutique' Range which is aimed at the younger Jaeger customer and contains some really dope pieces. I actually want the pin tuck jeans and the frill coat (amazing) the leopard dress and the Chanel inspired jackets are great. Think I might rock some Jaeger for up- coming gigs and tour.
Jaeger is excited to reveal its dynamic Jaeger London Autumn/Winter 2010 campaign.